๐ May Update: While Chlorinator Prices Rise, Weโre Holding the Line
Last month we explained why chlorinator and salt cell prices have increased by up to 45% across the industry.
The increase is real.
Itโs being driven by global metal costs โ particularly ruthenium โ and it has affected most major suppliers.
But this month, we have some good news.
โ Our Supplier Madimack Has Not Increased Pricing
Despite widespread increases across the market, Madimack has not increased their chlorinator pricing โ and we are honouring that pricing for our customers.
That means:
โ No 45% jump
โ No hidden increases
โ No last-minute surprises
โ No โnew price listโ shock
Just honest pricing.
Why This Matters
As we explained in April:
โข Chlorinator cells contain rare precious metals
โข Global demand has increased dramatically
โข Manufacturing costs have surged
โข Many suppliers have implemented significant price rises
Across the industry, replacement cells and systems have increased substantially.
So when a trusted supplier chooses to absorb or delay increases โ that matters.
And we pass that benefit directly to you.

Why We Stand Behind Madimack
We work with suppliers who:
โข Back their product
โข Support Australian pool professionals
โข Deliver reliable equipment
โข Offer strong warranty support
โข Maintain consistent pricing structures
Madimack continues to demonstrate stability in a volatile market โ and that gives our customers confidence.

โณ How Long Will Prices Stay the Same?
We want to be transparent.
Global commodity markets remain unpredictable.
Metal pricing is still volatile.
While prices are currently stable, we cannot guarantee they will remain unchanged indefinitely.
If youโve been considering:
โข Replacing an ageing chlorinator
โข Upgrading your system
โข Installing new equipment
โข Converting to salt
Now is a smart time to act while pricing remains steady.

Why Acting Now Makes Sense
Chlorinator cells are wear items.
If yours is:
โข 3โ5 years old
โข Showing warning signs
โข Struggling to maintain chlorine
โข Producing inconsistent output
It may be more cost-effective to replace it now rather than risk future price increases.

Our Commitment to You
At Pool Builders Pool Shop, we believe in:
โ Transparency
โ Fair pricing
โ Long-term customer relationships
โ Protecting your investment
If our suppliers increase pricing โ we explain why.
If pricing stays stable โ we honour it.
Thatโs how we operate.
No Shopfront. No Overheads. Just Honest Advice.
Weโre fully mobile and service directly at your home.
If youโd like your chlorinator checked or want to discuss replacement options while pricing remains steady:
๐ 1800 808 133
๐ฉ Message us to book your May service
While others are increasing โ weโre holding steady.


